Investment Criteria

At Fulcrum, we focus on highly charged industry sectors that we believe are rich in opportunity and that we know best – from consumer goods and services … to media and entertainment … to data information management … to health care … to clean tech … to real estate. That said, we are always intrigued by promising new ideas in any industry that can truly make a difference.

All opportunities are considered individually; however our history has found that common characteristics of winning investments include:

Quality and Depth of Management Team. We favor strong management teams with integrity, substantial domain expertise, and the capability to set, prioritize, and achieve goals.

Alignment of Goals. A management team committed to increasing shareholder value. Willingness to meet the objectives of both the founders and investors.

Creativity. Few great companies achieve their success solely on the original vision. We look to invest in spirited teams whose "Plan B" provides added upside as well as a hedge on the downside.

Adaptability. Willing to listen, accept mistakes, adapt to change, and move on.

Growth. A sound business plan that allows for disciplined, milestone-driven growth toward profitability.

Differentiation. A unique product, technology, service, or market position that provides for sustainable competitive advantage.

Strong intellectual property. Position through patents, licensing agreements and trade secrets.

Market Opportunity. Well-defined market opportunity that provides the appropriate growth potential. Especially favorable is the opportunity to exploit an early-to-market advantage.

Operating and Financial Plans. Realistic operating plans based on a thorough assessment of the risks. Scalable business model to align with growth plans and market conditions.

Liquidity. The ability to identify multiple paths to liquidity.

Synergistic Potential. A strategic fit with our other portfolio holdings or growth plans; alignment with existing partners or investor objectives.